📄️ Blue-Green Deploy
With the help of Traffic Distributor, you are able to perform so-called “invisible” updates using the blue-green deployment method, which will not cause any downtime for your application. This possibility it’s truly essential in the current reality of rapid development and fast growing concurrency, as you need to constantly update your project for it to remain demanded, conquer new users and, generally, not to fall behind your competitors. And if these frequent maintenances will interrupt normal application work and its availability, it will negatively affect your service appeal.
📄️ Failover Protection
Traffic Distributor allows to easily achieve advanced failover protection with the help of the in-build health check module, which automatically regularly tests backends for availability and excludes unavailable ones from routing. This functionality is enabled by default, however, you can adjust this module behaviour if required. Follow the steps below for that.
📄️ A/B Testing
Each commercial web-site or application has the embedded options of product purchase, sign up, conversion to paid version, subscription, etc. The amount of such actions, initiated by end-users (which, if being measured in percents, is called conversion rate), is highly dependent on app’s visual appeal, advertising texts and other marketing ploys used. Comparison of different application versions, aimed to designate which app version is better in confines of user’s conversion rate, is named A/B testing. Such procedure can help you to find out the best combination of attractions and other product characteristics, that will allow to receive the highest revenue.